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EVENTS & PARTNERSHIPS
EVENTS & PARTNERSHIPS

GOLF

With its balance of power and precision, the game of golf mirrors our Athletic Elegance design philosophy. That is why we are committed to supporting golf, its players and fans at home and abroad through our ongoing partnerships.

MASTERS OF THE DRIVEMASTERS OF THE DRIVE

Genesis supports prestigious golf events all over the world. From the Genesis Scottish Open on Scotland’s world-famous golf coast to the Genesis Invitational at Los Angeles’ iconic Riviera Country Club and the 2024 Presidents Cup right here in Montreal. Learn more about these exciting events below.

USA

GENESIS SPONSORS TGLGENESIS SPONSORS TGL

Ushering in a new era of golf, Genesis is proud to be a founding partner of TGL. TGL is pushing the boundary of innovation with one-of-a-kind immersive golf technology. Weekly matches start in January with top-tier PGA TOUR players competing in a custom-built stadium. Get up close with the equally tech-advanced 2025 GV80 at the event in Palm Beach Gardens, Florida.

Discover the GV80

Canada

PRESIDENTS CUP 2024PRESIDENTS CUP 2024

Genesis was honoured to be the Official Automobile Sponsor of the 2024 Presidents Cup, which made its triumphant return to Canada, hosted at the prestigious Royal Montreal Golf Club.

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USA

GENESIS INVITATIONALGENESIS INVITATIONAL

Experience electrifying matches featuring the world's top players at the esteemed Genesis Invitational, hosted by none other than Tiger Woods at the revered Riviera Country Club. This renowned course boasts a 95-year legacy, designed to challenge the best of the best.

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Europe

GENESIS SCOTTISH OPENGENESIS SCOTTISH OPEN

Genesis stands as the proud title sponsor of one of Europe's premier golfing events, the Genesis Scottish Open. Held at the exclusive Renaissance Club just outside Edinburgh, this tournament unfolds on a stunning course sprawled across 300 acres of picturesque landscape along the Firth of Forth on Scotland's iconic golf coast.

CANADIAN GOLF EXPERIENCESCANADIAN GOLF EXPERIENCES

GV80 on a golf course GV80 on a golf course
2024 PRESIDENTS CUP

Genesis was honoured to serve as the Official Automobile Sponsor of the 2024 Presidents Cup, celebrating its return to Canada at the prestigious Royal Montreal Golf Club. From memorable moments on the green to the vibrant energy at the Genesis Club, the event was a true celebration of excellence.

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QUOTES FROM OWNERS

“I loved the fellowship and the partnership between the NHL Alumni and the Genesis brand, to include myself and my brother was phenomenal."
- Doug“I loved the fellowship and the partnership between the NHL Alumni and the Genesis brand, to include myself and my brother was phenomenal."
- Doug, Genesis Owner

4 men on a golf course
4 men on a golf course
Laurie and three other golfers on a golf course Laurie and three other golfers on a golf course

Laurie

“We’ve never played this Banff Springs course before. To actually have the option to play here was great. I want to thank Genesis for this amazing experience. It really has been a treat.”

Brian and two other golfers on a golf course Brian and two other golfers on a golf course

Brian

“Every stage of the way has been first class. Surrounded by great people. It’s all been extremely first class.”

Barbara and two other golfers on a golf course Barbara and two other golfers on a golf course

Barbara

“The NHL alumni we talked to last night—from Mike Vernon to Glenn Sather and Kevin Lowe—they gave us a number of off-the-record stories that you wouldn’t get anywhere else, and we're supposed to keep it secret, so I won’t tell you about them right now.”

"My favourite part of this experience has been the whole thing. It's been an incredible event, the attention to detail. Everything has been five stars and top notch, just like the ride in my Genesis.”
- Robert"My favourite part of this experience has been the whole thing. It's been an incredible event, the attention to detail. Everything has been five stars and top notch, just like the ride in my Genesis.”
- Robert

HIGHLIGHTS
4 golfers posing for an picture on a golf course for the Genesis Owner's Cup
4 men standing on a golf course
Mike Weird standing in front of a white Genesis GV70
Two Genesis SUVs parked in front of the Royal Montreal Golf Club
Three men standing in front of the stage at the NHL Nashville Awards
5 men posing for a picture on the golf course in Nashville
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